POWER A PERIOD 

The first period product subscription designed for generosity, not convenience

Here's the thing about menstrual health: we don't talk about it. (A bodily function that happens to half the population every month for 40 years? Yeah, let's NOT discuss that.) Which means period poverty—the lack of access to menstrual products—flies completely under the radar. Most people in the US think it's a "developing countries" problem. But 1 in 4 women right here in the United States have missed school or work because they couldn't afford the menstrual products they needed. That's not a distant problem. That's your coworker. Your kid's classmate. So we created Power a Period—a campaign that lets you cover the monthly cost of someone else's period the same way you cover your own.

Watch the case film

Because many Philadelphians had absolutely zero clue about the period poverty happening in their own backyard, we needed to do more than throw statistics at people. Most campaigns and fundraisers about period poverty just educate on the facts. But we wanted to give a platform to those who deal with period poverty first-hand. This allowed us to authentically connect with the community to raise awareness.

FEATURED STORY: MARCEA

CREATIVE PULL THROUGH

In lieu of menstrual hygiene products like pads and tampons, those living in period poverty often use unhealthy alternatives, like napkins, toilet paper, and even newspaper. So we spread our message using those very same items. With the scan of a QR code, readers could easily access our site and donate to the non-profit behind the campaign, No More Secrets, MBS.